Legal

Terms and Conditions

The terms that govern use of Alphé by businesses and their customers.

Last updated August 11, 2026

These Terms and Conditions ("Terms") apply to the use of Alphé, a service operated by Anesthr Limited, an Irish company. By using Alphé, you agree to these Terms.

The service

Alphé helps local service businesses request Google reviews from their customers by SMS. For each customer a business adds, Alphé sends a three-message sequence: a check-in message, a review request, and a single follow-up reminder. Sending is automated and applies to every customer added, without filtering.

Who these terms apply to

  • Businesses — the operators who create an account and use Alphé to message their customers.
  • End customers — the individuals who receive messages sent through the platform on a business's behalf.

Consent to contact

By adding a customer's phone number to Alphé, the business confirms that it has obtained the customer's consent to be contacted at the point of collecting the phone number. The business is responsible for ensuring that consent was properly obtained and documented. Anesthr Limited is not responsible for obtaining consent on a business's behalf.

Businesses must not add phone numbers obtained through purchased, rented, or scraped lists, and must only add customers with whom they have a direct service relationship.

Message frequency and rates

A customer may receive up to 3 messages per completed service. Standard message and data rates from the customer's carrier may apply.

Opting out

End customers can opt out of messages at any time by replying STOP to any message. The business is responsible for honouring opt-outs and must not re-add an opted-out customer. Replying HELP returns support information.

Compliance with Google's policies

Alphé sends review requests to every customer without exception and does not filter customers based on feedback before asking. Businesses acknowledge that filtering or "gating" customers before requesting a review is against Google's review policies and is not supported by Alphé.

Acceptable use

  • Use Alphé only for legitimate business-to-customer messaging.
  • Provide accurate business and account information.
  • Respect opt-outs and customer preferences.
  • Not use the service for any unlawful, deceptive, or harassing purpose.

Limitation of liability

Alphé is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, Anesthr Limited is not liable for any indirect, incidental, special, or consequential damages arising from the use of, or inability to use, the service, including the non-delivery of messages, review outcomes, or third-party actions. Our aggregate liability for any claim is limited to the amount paid for the service in the preceding twelve months.

No warranty

We do not warrant that the service will be uninterrupted, error-free, or that messages will always be delivered. Message delivery depends on carriers and third-party providers outside our control.

Changes to the service and terms

We may update the service or these Terms from time to time. Continued use of Alphé after changes are posted constitutes acceptance of the updated Terms. Material changes will be communicated to active businesses.

Account termination

We may suspend or terminate access where a business violates these Terms or applicable law. A business may close its account at any time.

Governing law

These Terms are governed by the laws of Ireland. Any dispute arising in connection with them is subject to the exclusive jurisdiction of the Irish courts.

Contact

For questions about these Terms, contact anesthr26@gmail.com.